iPhone: My Movies
Project: iPhone app in co-operation with my247.mobi
Role: User experience designer, producer
Tasks: Lead project, write functional and technical specification, research content, user testing
In-app screenshot of your own virtual cinema foyer!
Overview
In co-operation with my247, the My Movies iPhone app caters for three distinct psychographic groups. These are: spontaneous cinema goer; pre-meditated patrons and those who are organised to already know what they want to see and where.
We focus user experiences that were simple, intuitive and quick to display concise information whilst maintaining an aspect of “suggestion” for possibilities they may have not considered.
Flick through the latest hot moves, read the synopsis, watch the trailer on youTube and then find where and when it’s on.
Process
Following user-testing we concluded our three psychographic groups and with this started to tailor specific methods of obtaining information.
My 247 had at their disposal an extensive and exhaustive database of all the cinemas and screenings throughout Australia. Leveraging this through custom-built web services, the iPhone app downloads specific information to reduce loading times, serving up useful content as quickly as possible.
The graphical treatment of the app was inspired by a cinema foyer. Posters featured on the ‘wall’ on the landing page can be swiped through – or ‘walked through’ – to peruse offerings.
The rest of the app reflects this treatment by placing all the content in poster holders to maintain this look and feel throughout.
Combined with the sheer volume of content and it’s an appealing aesthetic, really sets this app apart.
In the App Store
My Movies enjoyed a Number One ranking in the lifestyle category for at least 12 consecutive weeks – making it the most popular movies app nationally!