Website: Zeke and Luther (for Disney XD)
Project: Adobe Flash activity for Disney XD (in the US)
Role: activity designer, producer and vision keeper
while working at Liquid Interactive
Tasks: Lead project team consisting of artists and developers, design activity, copywriting, source audio, write functional and technical documentation.
Start of the Board Designer activity - choose your board to get started!
Overview
Zeke and Luther Board Designer features on the Show Site supporting the On-Air broadcast on Disney XD. Zeke and Luther is a tv show about two ambitious, young, aspiring skateboarders.
This activity, designed for the American market, targets a young male audince and carries through the street, slightly grungy skateboarder aesthetic punched up with bold colours and strong lines.
To create a complete custom board, users start from scratch and then paint and apply decals – all of which can be layered, rotated and resized for maximum creativity!
The completed design can be ‘held’ by actors from the show, placed on backdrop images or a flat colour for artistic impact. Send to a Friend and Submit to Gallery functionality is available to share your super awesome designs with your friends and the XD community.
Process
A straightforward user experience was critical. The flow through the activity is direct and sequential guiding users through the activity to create the end result.
Fleeting attention spans demanded small file sizes, dynamic animations (rollovers, transitions, etc) and audio feedback to help sustain users engagement.