Katy Andrews

Project: iPhone app in co-operation with my247.mobi
Role: User experience designer, producer
Tasks: Lead project, write functional and technical specification, research content, user testing

In-app screenshot of your own virtual cinema foyer!

Overview

In co-operation with my247, the My Movies iPhone app caters for three distinct psychographic groups. These are: spontaneous cinema goer; pre-meditated patrons and those who are organised to already know what they want to see and where.

We focus user experiences that were simple, intuitive and quick to display concise information whilst maintaining an aspect of “suggestion” for possibilities they may have not considered.

Flick through the latest hot moves, read the synopsis, watch the trailer on youTube and then find where and when it’s on. Continue reading

Project: iPhone app
Role: User experience designer, producer
Tasks: Lead project, write functional and technical specification, research content

In-app screenshot of the interactive defibrillation demo

Overview

Second in St John Ambulance’s three part series of apps, “Resuscitate” promotes publically accessible defibrillators that are available nationally. A ‘Proximity Sensor’ uses GPS and maps functionality specific to the iPhone to raise awareness of defibrillator locations.

This app features a highly interactive demonstration of a defibrillator complete with true-to-life audio cues which are used by the actual device, walking users through. Continue reading

Project: iPhone app
Role: User experience designer, producer
Tasks: Lead project, write functional and technical specification, research and understand content requirements

Profile detail screen

Overview

St John Ambulance came to Liquid Interactive with a concept for a series of three iPhone apps to complement their First Aid training course conducted nationally.

First in this three part series of apps was “Mediprofiles”. This free app allows users to save vital information about their friends and family members for quick and easy access in case of emergency. Continue reading

Project type: iPhone / iPod app
Role: Producer, user experience designer
Tasks: research competitors, write project proposal, interface sketches, wireframing, and write functional and technical specifications.

Cover art was used to skin the app

Overview

The Powderfinger app is the best way for users to keep up-to-date with one of Australia’s most exciting rock bands. Get up-to-date news, information on tours, wallpapers, photos and music as well as exclusive content.

The app incorporated a unique feature specifically designed for iPhone: the Powderfinger Player. Setlists can be downloaded onto the app and live concerts could be recreated using studio versions of tracks from the user’s iPod library. Continue reading

Project Type: Physical installation + website
Role: User experience designer, technical lead
Tasks: Lead project, write functional and technical specification, research technology.

Total Nowhere Emotion Expansion (online verision)

Overview:

Created for Brisbane Festival 2009, Total Nowhere Emotion Expansion (TNEE) was an offline and online exhibition gallery.

For the duration of the Festival, TNEE was to be made available online via the website and offline in a mobile media art gallery – which was a converted semi-trailer filled with computers and projectors.

The exhibition gallery featured works from 9 artists which scrolled horizontally to showcase each piece.  Continue reading

Project type: Adobe Air desktop widget
Role: User experience designer, technical lead
Tasks: Research widget conventions, lead project, and write functional / technical specification.

Recipe planner desktop widget developed using Adobe Air.

Overview

Australian Avocados commissioned Liquid Interactive to develop an ‘Easy Meal Solutions’ Widget as part of their digital strategy and complement the Avocados website.

As a useful ‘recipe planner’ desktop-based widget, the Avocados brand would be front-of-mind for users.

Through the highly interactive user interface, users could:

• Get randomised meal ideas,
• Read inspirational quotes,
• Search the website’s extensive recipe database,
• Set meal reminders,
• Set favourite recipes,
• Create, save, edit and rate their own recipes, and
• Submit recipes to the website.

The target demographic for this application was the householder, so the user experience needed to be clear, direct and straightforward.

Process

Our primary development capability was Adobe Flash – so a widget engine / platform that could compile using Actionscript 3 and Flash assets would be the most effective route for development.

I worked with an experienced Flash / Flex developer to research the feasibilities of various platforms and settled on Adobe Air. Air is a platform that can run on both Windows and Mac making the widget available to the maximum number of users without sacrificing aesthetics or functionality.

The widgets pickup was immediate and was supported with a targeted marketing campaign which not only encouraged the existing user base to download the widget, but also brought new click throughs to the site.